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Report cover showing business to consumer photo at farmer's market

The Relationship Between Patronizing Direct-to-Consumer Outlets and a Household’s Demand for Fruits and Vegetables

  • ERR-242

Overview

This study uses FoodAPS data to investigate whether patronizing farmers markets, roadside stands, and other direct-to-consumer (DTC) outlets increases a household’s spending for fruits and vegetables, including purchases at both DTC and nondirect food retailers.

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