About 16 percent of retail food expenditures in 2018 were for products labeled “natural”

Horizontal bar chart showing percent of major food categories labeled “natural” in 2018 by retail spending, units purchased, and universal product code counts.

Foods labeled “natural” accounted for 16.3 percent of retail food expenditures in 2018. “Natural” labels were found predominantly on processed products and less so on fruits and vegetables, with dairy having the highest frequency of “natural” claims.

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